BRITA Macao, also referred to as the Belt and Road Initiative Tax Academy of Macao, stands as one of the prominent tax training institutions established within the framework of the Belt and Road Initiative Tax Administration Capacity Enhancement Group (BRITACEG). It serves as a vital cornerstone, providing comprehensive training in a multilateral environment and fostering a platform for tax officials to collaborate, share views, and exchange innovative ideas.
The creation of a compelling TV commercial (TVC) aims to effectively convey BRITA Macao's overarching mission and purpose, emphasising its role as a robust foundation for knowledge exchange and skill enhancement among tax professionals.